*Note: I did not include obvious mobile apps industries in Gaming & Publishers industry who would love to integrate “Moments” into their mobile apps to improve engagement & subscriptions. These companies need to show exponentially growing acquisition numbers to their investors to continuously get funded. Majority of the companies in this landscape are VC funded.
To solve this, a variety of sleep tech brands are cropping up promising products or services that will promote deeper rest.Īmazon is targeting a whopping $3.7T Global Wellness economy* which mostly runs on mobile and web apps (subscription based). Sleep Tech: Lack of sleep is increasingly seen as a public health epidemic in the United States, with over one-third of American adults not getting enough of it. Help keep your canine companion calm and de-stressed during storms, separations, travel and grooming with NaturVet Quiet Moments Calming Aid Dog Supplement that is infused with a rich blend of ginger, L-Tryptophan, thiamin and melatonin to help ease your pup’s stress and anxiety. Mental Wellness: Thanks to decreasing stigmas around mental health disorders, more startups are cropping up to manage depression, anxiety, and overall well-being. NaturVet Quiet Moments Calming Aid Dog Supplement. Startups are increasing their at-home fitness offerings with a focus on making workouts increasingly efficient, exciting, and - of course - tech-enabled. On the surface, “Moments” is a self-serve loyalty offering, which administersboth physical and digital rewards for marketers that are fulfilled, shipped and delivered by the online retailing giant.įew Industry that Amazon will be able to tap into:įitness has become a staple of today’s wellness economy, and consumers increasingly expect fitness to be available on-demand. Amazon “Moments” - Is it just a Loyalty Program or something bigger? And after the introduction of Amazon Ad Platform (AAP, also known as Amazon Media Group), brands had to determine how a brand or category portfolio should be built on Amazon when it comes to merchandising & media. In past 6–7 years Amazon has emerged as a powerful ecommerce platform for brands with its features like subscription & save, Amazon Dash, etc.
Since the inception of Kvantum (over 6 yrs now), we have been helping established as well as emerging brands to manage their strategy on Amazon. Brands has love and hate relationship with Amazon.
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